Noha started collecting metal and crystal pieces as a personal hobby before turning it into a label. She noticed that luxury home decor tends to be either too repetitive, too expensive for the value, or too hard to find in Egypt. We're here to offer pieces that feel different, priced sensibly, with a checkout that actually works from your phone.

Nova means "new" in Latin. Noha is an Arabic name with warmth and familiarity. Together the name says: something new, with a familiar feeling.

Nova by Noha is an Egyptian brand founded by Noha, inspired by a love for pieces that tell a story. We chose the name Nova to reflect a fresh beginning in the world of artful objects and home gifts, while by Noha connects the brand to its founder and the personal vision behind it.Every piece in Curated Collectibles & Gifts Gifts collection (/en/artifacts-gifts/) goes through three steps before it reaches you: sourcing from brands we trust, verifying the build quality, and seeing how it lives in a real Egyptian home.